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The Green Line
The Green Line in Proposals
Color can = professional. Using a color consistently throughout marketing and other business materials keeps brand recognition at the front of the reader's brain. This was my inspiration for the Green Line, which I first applied to Hallberg Engineering's project proposals.
After: Table of Contents
Before: Table of Contents
Before: Proposal Title Page
After: Table of Contents
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The Green Line on the Website
When the look of the Green Line worked so well in the proposals, I decided to make that HEI's "thing". In the website rebuild, I incorporated the Green Line throughout to create seamless coherence across all platforms.
New Website Homepage
New Website Services Page
New Website Careers Page
New Website Homepage
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The Green Line Everywhere Else
From resumes to social media, using the Hallberg Engineering signature green color throughout company materials created a consistent branding that made our company recognizable across platforms. When you see Green #78A13F you know it's Hallberg Engineering.
Anniversary Post for Social Media
Anniversary Post for Social Media
Before (Instagram)
Anniversary Post for Social Media
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